What is SEM | Top 5 Search Engine Marketing Tips

What is Search engine Marketing?

Search engine Marketing (SEM) is a form of Internet Marketing that involves the promotions  of website by increasing their visibility in Serach Engine Result Page (SERPs) primary through paid advertising SEM may incorporate Serach Engine Optimization SEO, which adjusts or rewrite the website content and site design to take higher ranking in Search Engine Result pages to enhance Pay Per Click.

Search Engine Market Use 5 Methods To Optimize Websites

1.Keyword Research & Analysis

Keyword and research analysis involves three steps ensuring the site can be indexed in the search engines. Finding the most relevant and popular keywords for the site and its products using the keywords on the site in a  way that will generate and convert traffic. A follow-on effect of keyword analysis and research perception impact search perception impact describes the  identified impact of brands search result on consumer perception, including title and meta tags. Site indexing, and keyword focus. As online searching is often the first step for potential.

2. Website Saturation and Popularity

 How much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engine, and Howm many Backlinks the site has. It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine ranking. Most search engines include some for of link popularity in  their ranking algorthims. The following are major tools measuring various aspects of saturation and link popularity.

3.Back End Tools

Including Web analytic tool ans HTML validators, provide a data on a website  and its visitors to  allow the success of a website to me measured. They range from simple traffic counters to tools that are working with log files and to more log files and more sophistic tools that are based on page tagging. These tools can deliver conversion-related information. 

These are three major tools used
a. Log file analyzing tool
b.Tag-based analytic tool
c. Transaction-based tool
Try to use more than one HTML validator or spider simulator because each one tests, highlights and reports on slightly different aspects of your website.

4.Whois tool

Whois tool reveal the owner of various websites and can provide valuable information relating to copyright and trademark issues.

5.Google mobile-Friendly Website Checker

This test will analyze a URL and report if the page has a mobile friendly design.

Search Engine Marketing is a way to create and edit a website which can be relative to the search engine than other page. It should be focused on keyword marketing or Pay-Per-Click advertising PPC. The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

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How To Earn Money From Data Entry Jobs Online ||Data Entry Jobs

How to Do Data Entry Jobs Online 

1.Captcha Entry Jobs
Captcha passage id getting to be one of the most sultry online information section work. Inspite of the fact that pay is not as much as other occupation yet its exceptionally straight forward and accessible for each and every one should make money from home by doing captcha work.

You will be given a product where you need to login with your username and secret key and then write the captcha pictures. You can acquire up to 500$ to 600$ every month by doing this captcha work at home.

2.Duplicate or Copy & Paste
Duplicate and paste job here you need to duplicate content material from a word or exceed expectations from documents and paste into another word or exceed expetations record. It is simple anyway, you should be the exceptionally cautions. Great information of English is critical in light of the fact that you need to be peruse and comprehend things.

3.Other Basic Typing Jobs
Other fundamental writing employments can be working with Excel Spread sheet. Here you simply need to fill cells  with the information. You truly don't require to think about recipes and other specialized stuff.

The activity is exceptionally straight forward and not specialized by any means. You can get paid Rs 50 to 10044 rupees every hour relying on the speed and exactness.

4.Word Processor or Typist
Here the work is more specialized. You have to make letters, mailing names, reports and so forth. You should have great language abilities an in addition vocabulary. You additionally need to work with specialized stuff  like making diagrams, charts and tables, typically you require a preparation for this sort of information that passage work.

5.Cleaning of Data
Otherwise called information purifying or information cleaning where you identify and adjust wrong information from a database, it can  be a word file or an excel spread sheet.

6.Online Form Filling
Here you will given online form and huge data separately. You have to enter the value from the database into  each field in the online form very carefully. You have to pay attention in this data entry work so that you  don't fill up wrong field with wrong data.

7. Micro Jobs
There are number of sites where you can join as micro worker and work on different types of data task. One of the most recommended online data entry job for extra income. There are doznes of sites that provide micro jobs where you can join and earn minimum 200$ or more in a month on doing simple tasks

8.Basic Typing Job
The first and basic data entry job is typing. Here you have to type any thing into an excel spread sheet or a word document. You don't require any special skill other than typing speed of 30+ words per minute. If you are speed to reach 30+ WPM level.

9.Image to Text
Next is converting image to text, here you have an image file containing text material and you need to write it down on a word document. To put it simple, you have to see from image file and write it down on a word
document.

10.Content Writing
Content Writing is bit different than a regular data entry job. Here you have to write articles and giving it back to publisher. Here you need more of a writing skill than typing skill. 

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How To Create a PPC (Pay Per Click) Ads

How to create a PPC (Pay Per Click) Ads

In present world of internet marketing, the advertiser are in a fierce race of grabbing the space on web-pages to put up their ads, when thousands of advertisers compete, only those who create the most effective and catch ads stand out from others and help accelerate the seller's business.

Market and Audience Research
How many people are using product or service that the seller is selling?
How many people use various parallel products?
What is the budget for the ad?
What does the user want?
What is user's motivation?
Why does the user need this product or service?
What words are going to resonate with each group of keywords?

Keyword Research
Which are the products searched by the users in the seller's business domain?
Who are looking for the products similar to those offered by the seller?
What is the cost bid for ppc ad on relevant searches keywords?
What keywords the competing advertisers are using?

How build Pay-Per-Click Ad
Build the PPC ad. Put groups of related keywords into one ad group. Create multiple ads and split-test them  for each ad group.

How to build landing pages
Build the respective landing pages combining aesthetics, art, and technology.

How to Track, Measure, and Report
Impressions
Click Through Rate
Response Rates for various keywords, ad groups, and ads.

How to optimize the Ad
Using the monitoring data, refine and improve the keywords, ads, and landing pages as and when required. Make sure all the changes are implemented and performance is trending  in the right direction. Remove non-working words, images, links, and move on.

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What Is Off Page SEO | Of Page SEO Key Factors

What Is Off Page SEO

As the name suggest, Off-page SEO is something you have to do offline to your website. It's something like building reputation for your website. Building reputation means quality links for your website from other websites.

Suppose your website name is mysite.com and other person site name is othersite.com. If there is link on othersite.com to mysite.com. so that someone can click the link and visit your website then it's called a  backlink and this type of work is called as Link Building or Off-Page SEO.

Before creating links for our site, we will understand the different terminologies used in off-page SEO so  that you will understand, what we are talking about.

Backlink
A backlink or simply link means a link coming to your site from others website. This may be from a blog, forum, social media sites or anything online.

Anchor Text
It refers to the word used to give the backlinks for eg: Click here, Wikipedia YouTube Online Movies. Here click here is an anchor text giving back link to Google.co.in, wikipedia is anchor text with backlink to  wikipedia.org and Youtube video is the anchor text linked to Youtube.com/movies.

Robot/Spider/Web crawler
Search engine robot is a software program that collects up to date from all pages in the world and then stores them in database.

Indexing
The search engine robot visits any new web page after he sees any link to this page from other web page. Search robot will not see any page until its link is available somewhere.

Algorithm
Search engine algorthim is a set of rules or formula used by search engine to determine significance of a web page for certain keywords. Google has more than 200 sets of rules in its algorithm.

Page Rank
Page rank is what Google uses to determine the importance of web page. It's one of many factors used to  determine which pages appear in search result. Google assign page rank from 0 to 100 to all domains & web page in the world, 0 is the lowest and 10 is the highest. The page rank of domain keeps more importance than other pages.

Alexa Rank
The Alexa Traffic Rank will show how popular the site is compared to your's including reach, page views and  more. The lowest Alexa Rank is One of this is assigned to the biggest traffic website and biggest may be in tens of millions. The lower will be the Alexa rank, the more popular will the website. This may be a measuring factor sometime, however this is not always the case.

Authority Sites
All the sites on internet with high page rank & low Alexa rank is treated as the authority sites. All the  Govt & education are treated as high authority sites in the eyes of Google.

Dofollow/Nofollow
When you will start link building process for your blog, you will get 2 types of backlink dofollow and  nofollow. Both the links are necessary but you should try for 80% dofollow links and 20% nofollow links. We will see how to identify dofollow and nofollow links.

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What Is On Page SEO | How To Work On On Page SEO

What Is On Page SEO

On page SEO is the process of optimizing the content of your website. This includes the next, image and links on your website. Anything uploaded to your sites domain considered on page. You have check each and every article for on-page SEO before publishing it to the Online world.

On Page SEO is absolutely in your control and just giving only 5-10 minutes on this shall win half the battle, so please, pay attention on each and every post of yours before publishing.

How To Do Work On On Page SEO

On Page SEO Components

In order to understand on-page SEO, you need to know various terms used in on page SEO. Let's understand all  one by one &check how can you achieve the best on-page SEO for all your articles.

Title tags, Meta description & Keywords

After installing All in one SEO pack Plugin & making this enabled from the setting, you will find some more options below your content writing box. When you click on Add New Post to post a new article in your wordpress dashboard, you will find options like Title tag, Meta Description & Keywords.

Google identify your page through these tags. It gives importance to your article by looking at Title tag,  Meta description and keywords. When someone searches in Google with a keyword, it will display the Title & Meta description which you have specifiied at the time of publishing your post.

Title Tag

By default your main heading of the article becomes the title tag. If you wish to change this, you can through All in One SEO plugin but it's always good to keep the same title tag as the main title of the article, otherwise users will experience different title in your website, what he sees in Google Search Engine.

Keep the article catchy within 70 characters limit because Google will not display the words beyond 70 characters in search result. Try to remove words like of, the etc. to make your title good looking. Your  title is more than 70 characters it will go to extensions.

Meta Description

In the Meta Description write a breif and catchy summary about your article. Try to use your main keyword in the beginning of the description and use your keyword at least twice with other keywords that you are targeting in the article. Your description should not exceed 150 characters.

Keyword

Insert yoour keyword along with plural form in the keyword field. You can use 3-4 keywords per article but it will be better to use only 2 keywords per article to get more SEO advantage.

Post URL

You must use your main keyword at least once in the URL of the post. You need to check if the permalink structure in your blog is set to/%post name%/. Just login to wordpress account >>click setting>permalinks. Then the copy/%post name%/ and paste this in custom structure field and then click save. By doing so, your complete title will become the part of the URL after your domain name.

Headings

Headings H1,H2,H3,H4,H5,H6 plays a very important role in SEO. You must divide your post in multiple paragraphs and use the proper headings. Heading is just like increasing the font but not in numbers but through heading, the main title of the article should be H1 heading and H1 must be used only once. Then other headings and  subheadings can be used in H1 & H3. You must use your main keywords at least once in H1,H2 heading.

Bold, Underline and Italic the keyword

You must bold and the italicize your main keyword at least once in the article. Don't use all at 1 keyword only. Use bold on different keyword, italicize on different one and underline on different keywords.

Keyword Placement

You must use your main keyword in the first and last paragraph of your article. You should maintain the  keyword density of at least 1% to 2% in your article. It means you should use your main keyword at least  once or twice for every 100 words.

ALT Tags

You should use images in your article. You can use your image or search in Google for the free images that you can use related to your article. Don't use copyrighted images. Give the name of the image as the keyword of the article. Upload the images from the upload/insert link the Add new post and enter your keyword in the  alternate text or Alt text.

Internal Links

You must use interlinks between your other blog posts. Give the links to your home page and other pages with the related keywords, Use wherever necessary. Don't give unnecessary linking.

Google Webmaster Tool

Google Search Console or Google Webmaster Tool is a no charge web service by Google for webmaster. It allows webmaster to check indexing status and optimize visibility of their websites.

Google Analytics

Google Analytics is a free web analytics service that provides statistics and basic analytical tool for Search Engine Optimization SEO and marketing purpose.

Sitemap

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines  about the organization of your site content. Search engine web crawlers like Google bot read this file to more interlink gently crawl your site. 

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What Is SEO |Search Engine Optimization

What Is SEO |Search Engine Optimization

SEO Means Search Engine Optimization this a technique of bringing your website or blog in the first page of  Google Search Engine results of your desired keyword.You can get a lot of free traffic depending on your keywords if you are able to achieve first page ranking in Google, Bing & Yahoo.

For example my site www.bigblog.com and i want my site to be on the first page of Google whenever someone search with keywords like Blogging Tips on SEO ,Blogging, Wordpress, Facebook, YouTube etc and all keywords which i mentioned earlier in research.

I want to bring in the first page of Google because lots of people search in Google with these keywords and if my blog comes on first page, many people will visit my website. More people visit my blog, more money i  will make.

And this can be done with the help of SEO. First we will learn about SEO, then learn different methods of Search Engine Optimization SEO and then finally i will give you the exact idea of how can you achieve best result with minimum SEO efforts.

To rank your website in Google, you need to focus on two types of SEO techniques.

1.On Page SEO

2.OF page SEO

I just want to inform you that just get the basic idea of SEO. Get only that much idea which is enough for you and which you can understand. Don't try to know everything immediately about seo. You will get more advantage of SEO and ranking for your Adsense sites, if you outsource part of your SEO work for complete SEO work instead of doing this all yourself.

In my Tutorial, you will know that, how can you hire people to do a lot of SEO work in just pennies. You will find many SEO stars specialized in some area can do your work in just 5$ to 10$, which otherwise, you had to pay hundreds of dollars to SEO companies.

But understanding little bit SEO will give you added advantage so that you can know that is right and what  is wrong in SEO.

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