How To Create a PPC (Pay Per Click) Ads

How to create a PPC (Pay Per Click) Ads

In present world of internet marketing, the advertiser are in a fierce race of grabbing the space on web-pages to put up their ads, when thousands of advertisers compete, only those who create the most effective and catch ads stand out from others and help accelerate the seller's business.

Market and Audience Research
How many people are using product or service that the seller is selling?
How many people use various parallel products?
What is the budget for the ad?
What does the user want?
What is user's motivation?
Why does the user need this product or service?
What words are going to resonate with each group of keywords?

Keyword Research
Which are the products searched by the users in the seller's business domain?
Who are looking for the products similar to those offered by the seller?
What is the cost bid for ppc ad on relevant searches keywords?
What keywords the competing advertisers are using?

How build Pay-Per-Click Ad
Build the PPC ad. Put groups of related keywords into one ad group. Create multiple ads and split-test them  for each ad group.

How to build landing pages
Build the respective landing pages combining aesthetics, art, and technology.

How to Track, Measure, and Report
Impressions
Click Through Rate
Response Rates for various keywords, ad groups, and ads.

How to optimize the Ad
Using the monitoring data, refine and improve the keywords, ads, and landing pages as and when required. Make sure all the changes are implemented and performance is trending  in the right direction. Remove non-working words, images, links, and move on.